2018 witnessed the rising of the Medical Beauty trend. It started as premium consumption, moving to mass consumption as a fashion. According to 2018 Soyoung Medical Beauty Industry White Paper, the Chinese Medical Beauty market in 2018 exceeded 220 Billion, with 6-times growth potential.
The cosmetics world has also been in the trend, which is recognised as “Light Medical Beauty” in China. Trendy products such as high dosage concentrate, ampoule, and freeze-dried powder, have emerged to offer non-invasive cosmetic solutions in place of minimally-invasive options.
However, no matter how trendy the product is, immediate and visible effects are what consumers really looking for. By focusing on the top 3 identified minimally-invasive solutions in China — whitening, lifting and hydration — DSM will present relevant non-invasive topical alternatives at the upcoming PCHi to meet consumers need for cosmetic solutions answering the hot trend.
Speeches at New Technology Seminars:
Speaker: Fabrice Guillemard, Regional Marketing Lead
Topic: Light Medical Trend
Date: February 26, 2019
Time: 14:00 – 15:00
Location: New Technology Session A
Speaker: Eve Chen, Regional Senior Lab Technician
Topic: From Consumer Insights to Suncare Formulation Development
Date: February 27, 2019
Time: 14:00 – 15:00
Location: New Technology Session A
Sustainability Forum
Speaker: Amanda Zhang, Regional Marketing Communication Manager
Topic: Sustainability’s Sensation of Future and Nature of Today
Date: February 27, 2019
Time: 15:00 – 15:30
Location: Meeting Room B, Hall 5
For the first time, PCHi will be bringing a dedicated Sustainability Forum to the exhibition. DSM has the honour of participating as an industry expert to discuss and explore sustainability issues at PCHi.
Join DSM to bring the cosmetics world more sustainable.
