BioAktive highlighted their new NatraSoft and HydraMaxx ingredients at in-cosmetics Asia in Bangkok at the end of October.
“The best feedback from our customers in Asia was for NatraSoft, our natural alternative to silicone, and HydraMaxx, our cold process emulsion concentrate. End users, distributors and other business partners all showed a lot of interest in these products,” said Robin Willmann, BioAktive co-founder. “NatraSoft has that dry skin feel of silicone, but it’s all natural. It also has olive squalane, squalene and hai rice bran oil, so it has strong skin caring properties. Our distributors in Asia are very excited about this product.”
“Response to our products was better than what we could have imagined,” said Solomon Matzner, BioAktive co-founder, based in Shanghai. “Natural products have been a tough sell in Asia and China in particular, but this is changing. The timing is right for these new products, and the Asia market, is also poised to transition into a more naturals driven market.”
