The desire for a healthy and balanced lifestyle has led to the rising popularity of chia seeds, goji berries and kale in recent years.
Today, so-called superfoods are no longer only found in health food stores and on Hollywood star’s plates, but also increasingly often in drugstores. Marketing specialist Anja Reissig from Bell Flavors & Fragrances comments on superfruits and the demand for innovative product concepts when it comes to personal care products.
The significance of superfruits in cosmetics
The growing success of natural cosmetics has played a decisive role in pushing superfruits to the top. Many consumers pay very close attention to the ingredients in their toiletries. This development has resulted in natural and organic product growth rates already exceeding those of the conventional personal care market in some regions. And there is no end in sight: stable global growth in the natural cosmetics sector is predicted for the coming years. However, just like in the conventional sector, innovative concepts are in high demand, and superfruits, supervegetables and supergrains are an almost inexhaustible source for these. This potential will make the trend grow even more in the upcoming years.
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