As more and more people decide to live in cities, more consumers are subjecting their skin to high levels of pollution, which can lead to premature ageing. As awareness and interest of this issue grows, the number of ingredients aiming to protect skin from pollution has risen rapidly.
Consumers are also becoming increasingly focused on scientifically-proven efficacy, especially when the goal is to prevent heavy metals from harming one’s body, and so Personal Carespoke to Jessen Curpen of CIDP to discover more about the process of substantiating anti-pollution claims in the personal care industry.
Jessen is biophysics manager and head of clinical study design at CIDP in Mauritius. CIDP (Centre International de Développement Pharmaceutique) is a private and independent CRO carrying out high performance research and clinical activities for pharmaceutical, medical device, nutrition and cosmetic industries. The company has centres across the world in Brazil, India, Mauritius, Romania and Singapore.
Personal Care:Are you seeing more requests for anti-pollution claim substantiation currently?
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