Customisation is the hot trend across multiple industries and is the topic of this year’s two-day in-cosmetics Formulation Summit – taking place at the Grange Tower Bridge Hotel in London from 24-25 October.
The increasingly popular summit returns for its fourth year, with a full programme that will offer beauty experts scientific analysis of the personalisation trend influencing the global market.
This year’s theme ‘Up Close and Personalised’, provides cosmetic chemists with a wealth of information on delivering personalised beauty. The industry’s foremost experts will explore how algorithms are driving personalisation and answer questions such as, ‘will your choice in materials or claims make your formula more attractive to the digital assistant?’
Among the key topics being covered will be how artificial intelligence (AI), smart technology, phone apps, DNA analysis and online questionnaires are now defining the real you. Additionally, international experts will give guidance on cost-effective, personalised formulations designed to meet consumer expectations and lifestyle aspirations, particularly when it comes to sustainable products.
Opening the Summit, Dr Barbara Brockway, director of Personal Care at Applied DNA Sciences, will invite delegates to join in an experiment demonstrating AI in action, where, through a simple selfie photo the app matches the individual with the best antiageing product.
Day One’s theme is ‘Understanding your consumer’, with sessions on the trends gripping beauty personalisation and how the sector is evolving into ‘consumer designed experiences’. Later, the power and potential of the algorithmbeauty-interface (ABI) will be touched on as experts ask: ‘Are we now formulating for the customer or the computer?’
The afternoon will also see TED Talks speaker, Rogier van der Heide, chief strategist at Curiosity Group discuss ‘Digital beauty devices translating lifestyle needs into product – formulating the customer experience’.
With a focus on ‘Formulating for your consumer’, Day Two opens with keynote speaker Lauren Bowker, material alchemist & founder of The Unseen and creator of FIRE Dye, discuss innovations in personalised hair care, followed by a session on bespoke and mass customisation. Interactive presentations on customising fragrances will explore this idea and examine how far formulators can go on that journey.
The second day will also look at the challenges for personalised hair care, innovation in customised colour cosmetics and personalised beauty examined at the microbiome level. Experts will focus on accommodating personal ideals, sustainable, natural, clean cosmetics, vegan, halal, plastic-free and more.
To book your place, visit http://summit.incosmetics.com/book-your-place.
