Twenty-five years after the launch of their pentolene glycol Hydrolite 5, Symrise is now releasing its natural-derived version, Hydrolite 5 green into the market. The company will present the multifunctional ingredient to the public at in-cosmetics Latin America in São Paulo on September 19 and 20, 2018.
Hydrolite 5 green is manufactured using a raw material, which is a by-product of sugar production derived from sugar cane and meets the COSMOS-standard.
Nowadays consumers explicitly demand naturalness and sustainability, and this is true for their cosmetics as well. Therefore, manufacturers of cosmetics increasingly offer product concepts with natural ingredients. And they do so for a good reason. According to a study from ‘Persistence Market Research’, the global natural and organic personal care market volume should amount to USD 22 billion by 2024. To meet this demand, Symrise delivers suitable cosmetic ingredients, which combine efficacy and naturalness – such as Hydrolite 5 green.
“Thanks to our thorough research, we are able to deliver a product that combines high quality efficacy and naturalness, meeting the expectations of modern consumers around the world,” said Yohanna Sander, senior global product manager Micro Protection at Symrise.
