Planet-protective plans required

Anthony C. Dweck FLS FRSC FRSH Technical Editor

Ways in which personal care products are made, packaged and transported may have to change dramatically in order to satisfy new criteria of consumers.

Already there is quiet change underway in marketing moods in some Western countries. The desire for natural products is slowly shifting from a desire for exotic naturals and plants with enticing names to themes that are far more subtle and planet-protective.

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