The demand for “green” solutions in personal care and certain other segments is growing rapidly, as customers are increasingly concerned with the environmental and safety impact of the products they buy, states Cognis. Consumers are looking for labels such as “green”, “organic”, “natural”, or “ecological”.
The “Green Chemical Solutions” system is based on product specific data. It offers clear information on the entire Care Chemicals product range at a glance, showing the proportion of natural, renewable raw materials in every ingredient. By categorising its portfolio into different levels of “naturalness”, Care Chemicals makes it easy for formulators to choose suitable ingredients and to determine the degree of “greenness” for their end-products.
“Today we notice a significant dynamic green movement, which is very much different from previous green trends in the last decades,” said Bettina Jackwerth, Cognis global marketing director, skin care. “It is not a uniform movement – which is perceivable through the fact that there are more and more eco labels and certificates with different requirements than ever before. However, the related terms, such as ‘organic’ or ‘pure natural’, are not always defined clearly.
Therefore, we developed ‘Green Chemical Solutions’. This transparent and strict system helps our customers through the jungle of various certification rules, making it easy for them to choose ingredients consistent with their brand positioning.”
