In response to the growing market demand for alternatives to commonly used alkalising agents, such as monoethanolamine (MEA) and ammonia, Angus Chemical Company is introducing DMAMP Ultra PC (INCI: Dimethylamino Methylpropanol), a multifunctional alkalising agent for use in professional and retail oxidative hair colorants.
“When compared to commercial and formulated systems that use the same chassis but with alkalising agents like MEA and ammonia, our hair colour formulations using DMAMP Ultra PC showed superior colour deposition and improved wash fastness on bleached hair, especially in red and black shades. It also performed better on grey coverage, maintaining the
our hair colour formulations using DMAMP Ultra PC showed superior colour deposition and improved wash fastness on bleached hair, especially in red and black shades. It also performed better on grey coverage, maintaining the DMAMP Ultra PC is globally compliant with the industry’s most stringent standards and regulations governing product purity, as well as secondary amine and nitrosamine content. DMAMP Ultra PC is 80% active, and is a stronger base than ammonia and MEA, with a lower nucleophilicity.
