Consumer consciousness is ever present and the desire for a healthy lifestyle is reflected in the products they use.
Coupled with an ever growing awareness and support for sustainability, renewability and claims of being natural, the formulator is faced with challenges to create new concepts and formulations that allow the consumer to look good, feel better and be socially responsible, all at the same time.
Fitness occurs in a broad range of unique environments, each bringing a challenge to the formulator. From the beach to the pool, from outdoor activities to indoor workouts, the elements range dramatically, therefore today’s ingredients need to address the physical as well as social needs. Optimum hydration for the skin and hair is paramount and so is the sensory side that consumers desire. The Active Beauty range of formulations from Azelis addresses these needs, reflecting the ever changing way that we work, rest and play, and how consumers make their product choices.
Sensorial aspects, such as texture, are valuable parameters which can be used to reenforce the attributes of any formulation. For Active Beauty it becomes even more pertinent as speed of use and effectiveness of a formulation are key in our fast-paced world.
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