K-beauty stands apart for its high quality, undying commitment to innovation, rigorous safety standards, exotic ingredients and unique textures.
The region epitomises creativity and across the world consumers are increasingly turning to skin care rituals and products that originated in Korea.
Product development in Korea is more rapid than anywhere else in the world and consumers have a fantastic array of innovations to experiment with throughout the year. And as K-beauty businesses move closer to achieving ‘same day formulations’, a special Formulation Day will launch at in-cosmetics Korea in Seoul on 13 June 2018.
The brand new Formulation Day
A whole array of activities are lined up exclusively for Formulation Day visitors including formulation technique coaching by industrial experts in the Formulation Lab, live demonstrations in the Sensory Formulation Demonstration area and insightful presentations in the Marketing Trends Theatre. The day will culminate in the Formulation Award ceremony, which is open to all, and visitors will walk away with a free formulation handbook.
Formulation training by experts
Designed to help R&D teams hone their formulation skills and introduce new techniques, Formulation Day will be an unmissable attraction exclusively for visitors on 13 June. The free-to-attend Formulation Lab will feature a series of intensive training sessions delivered by the beauty industry’s foremost experts, including Belinda Carli from the Institute of Personal Care Science and an experienced formulator from Ashland. They will deliver exclusive sessions that bring their latest innovations to life better than any data sheet can.
In a unique, purpose built laboratory, R&D professionals from Korea, China, Japan and more will gain invaluable practical advice on how to solve formulation problems and create customisable formulations.
Exclusive, practical learning
In addition to the practical learning, cosmetic chemists and formulators can see exciting live formulation in an open demonstration area that will showcase processes in the latest sensory-based formulations. A number of exclusive presentations will also be given on 13 June that will highlight the latest make-up formulation trends, the world’s best early anti-ageing formulations and other critical market insights beyond 2018.
Formulation Day will close with the brand new in-cosmetics Korea Awards, which will feature a sought after Formulation Award – presented to the R&D team that has best demonstrated market-leading innovation in the field of formulation. Industry professionals from across Asia will have the chance to network with their peers, meet new contacts and discuss issues they are facing in their businesses.
Sarah Gibson, exhibition director of in-cosmetics Korea, commented:“A large number of visitors to in-cosmetics Korea in 2017 were directly involved in the development and formulation of products. The region leads the world in innovation and our new Formulation Day will provide the education and practical advice that will unlock even more potential. We’re excited to be launching this new initiative and encourage R&D teams in Korea to arrive early so they don’t miss out on any of the exclusive sessions that we’ll be running on 13 June.”
in-cosmetics Korea will run from 13-15 June 2018 in Seoul, with Formulation Day taking place exclusively on the opening day. For more information please visit http://korea.in-cosmetics.com/formulationday
