The ever-evolving personal care industry changes radically from one year to the next. With 2017 witnessing the rise of colour cosmetics, facial masks and ramped up hair care products, what can we expect to hit the market in 2018? Fortunately for cosmetic manufacturers, in-cosmetics Global will return in April, putting the spotlight on all the latest trends
According to Mintel, the four big trends will be: biotechnology, in response to environment stressors on skin and hair; definitions of beauty; brands with personality; and customisation driven by digital technology. R&D professionals the world over will gather at RAI Amsterdam from 17-19 April this year to benefit from incosmetics Global’s one-stop-shop of networking, knowledge transfer and technical tips for the next formulations. Attendance at the event will guarantee visitors are first in line to learn about innovations, upcoming trends and start-up companies.
Around 95% of exhibitors are international and will be on hand with their latest ingredients. They will be complemented by an exciting educational programme, featuring prominent speakers from across the globe and an array of interactive areas on the show floor.
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