Across the globe, R&D professionals play a hugely important role in the NPD process and, in order to help them innovate for the future, in-cosmetics is launching an exciting new initiative exclusively for cosmetic scientists, chemists and dermatologists at its Global show in April.
For the first time, a series of exclusive ‘silent’ tours focusing on two highly topical subjects – Biotechnology Actives and The Future of Anti-Ageing – will run throughout the show. Sponsored by Mibelle Biochemistry and led by Ms Rouah Al-Wakeel, a leading technical consultant and cosmetic chemist, participants will use wireless headphones to hear information about ingredients and technologies being launched at the show in Amsterdam.
The science and ingredients behind personal care products is pivotal to their success, and the highly curated tour will visit suppliers that have developed some of the most innovative ingredients suppliers in the personal care industry. Participants will get an exclusive demonstration of the products, delivered in a quick, convenient and time-efficient way, allowing them to maximise their time at in-cosmetics Global.
Two groups of 20, twice a day, over two days will be taken around some of the exhibition’s most popular areas including the Innovation Zone – a launchpad for more than 100 state-of-the-art ingredients – and the Sensory Bar, where participants will experience a host of new textures and sensations first hand.
Roziani Zulkifli, exhibition manager of in-cosmetics Global, commented: “Without the knowledge and expertise of cosmetic scientists and chemists, some of the world’s most innovative products would never have made it past their initial tests. We are excited to launch these unique R&D Tours that will help shine a spotlight on new ingredients and help inspire a new wave of products, all in a quick and convenient format.”
R&D professionals are invited to book their place on a tour before the show, or at an R&D information point to find out more at the event. For more information, please visit http://www.in-cosmetics.com/.
