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The natural solution to pollution

Exposure to air pollutants is one of the major threats to skin health. Contaminants attack the skin on several levels: they induce oxidative stress, they stimulate inflammatory pathways, and they accelerate the ageing process of skin.

As a consequence, consumers demand functional cosmetics that prevent and repair pollution-induced skin damage. In this respect, the most promising approach is using the body’s endogenous detoxification machinery, which is composed of a multitude of cell-protective and detoxifying mechanisms. These powerful systems are capable of neutralising thousands of toxic molecules per second, whereas the mere application of antioxidants is much less efficient, as one antioxidant molecule is capable of neutralising only one free radical. 

HerbaShield URB addresses these concerns. The COSMOS-approved multicomponent active ingredient targets three mechanisms to naturally reduce pollutioninduced skin damage: (1) It strengthens the skin’s barrier through hydrogenated lecithin; (2) it protects from radical oxygen species through natural antioxidants; and (3) it enhances the endogenous detoxification machinery through natural activators of detoxifying enzymes

The presented anti-pollution ingredient is a perfect fit for anti-ageing cosmetics and to be formulated in skin care applications, such as face care, body care, and cleansing products.

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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