Exposure to air pollutants is one of the major threats to skin health. Contaminants attack the skin on several levels: they induce oxidative stress, they stimulate inflammatory pathways, and they accelerate the ageing process of skin.
As a consequence, consumers demand functional cosmetics that prevent and repair pollution-induced skin damage. In this respect, the most promising approach is using the body’s endogenous detoxification machinery, which is composed of a multitude of cell-protective and detoxifying mechanisms. These powerful systems are capable of neutralising thousands of toxic molecules per second, whereas the mere application of antioxidants is much less efficient, as one antioxidant molecule is capable of neutralising only one free radical.
HerbaShield URB addresses these concerns. The COSMOS-approved multicomponent active ingredient targets three mechanisms to naturally reduce pollutioninduced skin damage: (1) It strengthens the skin’s barrier through hydrogenated lecithin; (2) it protects from radical oxygen species through natural antioxidants; and (3) it enhances the endogenous detoxification machinery through natural activators of detoxifying enzymes
The presented anti-pollution ingredient is a perfect fit for anti-ageing cosmetics and to be formulated in skin care applications, such as face care, body care, and cleansing products.
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