While it is readily acknowledged that attitudes to beauty and product textures differ according to region, it is important to also remember that fragrance preferences can also be specific to certain countries.
Many things influence a response to fragrance: a country’s cuisine, its religious ceremonies, and its flora. All these aspects, and countless more, combine to guide how an individual develops fragrance preferences during his or her lifetime.
With visual beauty it is possible to quickly and easily research regional variations, but with fragrance it is difficult to do this without physically experiencing the country’s unique flavours and aromas. So much can be learned firsthand, and along with gaining an understanding of new potential ingredients, these experiences can also be hugely beneficial for developing new ways of working.
To help us learn more about the benefits of this type of ‘knowledge exchange’ within the fragrance industry, Personal Carespoke to Ana Ripoll of Spanish fragrance company, Iberchem. Shortly after joining Iberchem, Ana was given the opportunity to live in China for two years and work from the company’s centre in Guangzhou. Here, Ana gives us an insight into how the experience helped her develop as a perfumer.
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