Air pollution, caused mainly by industry, vehicle fumes, cigarette smoke together with high energy sunlight (UV), are known to have a detrimental effect on our skin and body, starting from our appearance, such as early signs of ageing including wrinkles, pigmentation spots, disrupted skin barrier, overall dryness and skin imperfections.
Pollution and smog are not a single substance, but are rather a highly complex mixture of molecules and particles that are breathed in and absorbed through the skin
A major unmet need of the industry is for effective, natural and safe means to protect the body and the skin specifically as our outer protective layer against pollution to which it is exposed daily
The ability of the skin to defend itself against pollution is limited. One may assist with detoxifying/anti-pollution agents that support and help fight the damage inflicted.
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