Traditional foundation and face powder makeup are an important part of the consumer’s beauty routine and several new trends are contributing to the rise in number and type of cosmetics available for the face.
The ‘alphabet cream’ trend has resulted in the development of BB creams (followed by CC, DD and EE), which have the colour correction properties of foundation and a multitude of other benefits from ingredients like sunscreens, antioxidants and botanicals.
Due to the blurring of these lines between skin care and colour cosmetics, skin care formulators need to develop a solid understanding of the unique nature of pigment chemistry and processing to achieve consistent colour in production and maximise the value of colourants.
Typical pigments used in matching skin tones
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