Southeast Asia is a microcosm of business on a global scale, as companies are focusing brand developments and expansions within the region. The beauty landscape is revolutionising along with modern consumerism, which, in turn, offers infinite opportunities.
Beauty retailers have taken notice of the opportunities and are also investing in the region. In Thailand, Japanese beauty retail giants have entered the market and are making plans for expansion. For example, Japanese drug store chain Tsuruha is executing major expansion plans, targeting 1,000 new stores over the long term, while Matsumoto Kiyoshi, also a Japanese drug store, opened its first store in Bangkok a couple of years back. In Singapore, Sephora Asia Pacific regional headquarters continues to expand its developments within the region, and today, is in Southeast Asian markets like Malaysia, Thailand, and Indonesia.
Meanwhile in Vietnam, Guardian opened its 49th store earlier this year, just six years after the first store opened in 2011. Additionally, the Asia-based personal health and beauty retailer boasts an extensive number of locally-produced products on store shelves. Finally, Thai skin care retailer Beauty Community entered the Indonesian market in 2015. Today, there are nearly 300 stores across Southeast Asia, including three separate brands: Beauty Buffet, Beauty Market and Beauty Cottage
Riding the digital wave
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