Over the last 10 years the UK personal care market has seen a steady shift towards more innovative and novel textures in all areas.
The rise in more sensorial products can be tracked back to the gunks, goos and fudges that predominated in hair styling in the noughties. It is fair to say that more recently there is an ‘anything goes’ approach to new launches where fun and funky is the new luxury.
The following article addresses some of the technical advances and, indeed, the reinvented technologies which have helped to drive this textural revolution.
Bouncy
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