Natural UV care for middle-aged skin

Are looks everything? A survey indicated that both men and women value appearance more than personality as they age.

Most men and women wish to remain young (or thought to be young) forever but facial changes are telltale signs that they are ageing. Wrinkles and dark sports on your face are what give an impression of ageing to others. It goes without saying that the major factor in ageing of the skin in exposed areas, such as the face, is ultraviolet rays (UV), and knowledge that “ultraviolet rays are the enemy of beauty” is becoming firmly entrenched.1 

Some people believe they sunburn more easily as they age and feel that somehow their skin becomes redder even though they follow their usual sun block routine. When we conducted a survey (Ichimaru Pharcos Internet Survey [7-11 July 2016]) on 522 women in their 20s to 60s residing in the Tokyo metropolitan area regarding sunburn, 35% of all respondents answered that “When I am exposed to strong sunlight, I sunburn more easily compared to in the past”. This indicates that one in three people feel that “ageing makes it easier to get sunburned.”

Changes in the skin’s reaction to UV and DAMPs (Damage associated molecular patterns) as a result of ageing

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