The internet-savvy Millennials (also known as Generation Y) are influencing industries1 to pursue sustainable practices, and ultimately towards achieving total transparency.
''If only they could talk?'' James Harriot (Author and Veterinarian) 1916 – 1995
Millennials are accustomed to instant communication and are familiar with algorithms that make sense of big data. They cannot see why global supply chains are too complex to map. They expect the supply chain maps to be free from unethical practices. In a recent survey2 of over 10,000 global consumers, 78% found it ‘somewhat or very important for a company to be transparent’, 70% said that ‘these days I make it a point to know more about the companies I buy from’. In these uncertain times, brands must earn the trust of their consumers.
The darker side of supply chains
Log in or register FREE to read the rest
This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text.
If you don't already have an account, please register with us completely free of charge.
