The safety of personal care and cosmetic products is at the top of every manufacturer’s list of priorities, and a high level of safety would not be possible without the use of preservative ingredients which eliminate the growth of organisms within aqueous formulations.
However, the range of available preservative ingredients is very limited, meaning that formulators must be creative with their anti-microbial strategies. With this in mind, Ashland has introduced a new aromatic for the personal care and cosmetics industry that also contributes to the preservation of end use products delivering multifunctional benefits including broad anti-microbial protection.
Conarom™ b aromatic addresses growing consumer demand for multifunctional and sustainable ingredients. The aromatic is based on naturally derived hops extract and the nature identical phenylpropanol. It adds a gentle flowery-tospicy fragrance to differentiate and impart additional allure to the end use formulation
At dosages of 0.3 to 2% it contributes to microbial stabilisation by delivering broad antimicrobial protection as a secondary effect. Conarom b aromatic can be added to formulations at any phase of production when worked into products at ambient temperature. Ashland say that typical uses include body and skin care emulsions, sun care, shampoo and body washes, conditioners and wet wipes.
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