The major cosmetic trends of naturals, facial masks and colour cosmetics are driving substantial growth within the beauty and personal care market across APAC – and these will be under the spotlight for the first time at in-cosmetics Asia 2017 from 31 October – 2 November.
The world’s organic personal care and cosmetic market is projected to reach $19.8bn by 2022, representing an annual growth rate of 10.2% from 2016 to 2022 and Asia Pacific is estimated to register the highest annual growth of 11.1% during this time. Meanwhile, the well-entrenched popularity of facial masks in APAC is spreading across the western world. The low unit price and instant hydrating properties have rendered them an essential part of the beauty routine for many years and the recent explosive K-beauty phenomenon has given facial masks a renewed push.
The third trend to be explored in detail at in-cosmetics Asia 2017 will be colour cosmetics. Euromonitor International anticipates that APAC will replace the US as the leading colour cosmetics region by 2020, while in India alone the colour cosmetics market is projected to grow by more than 20% by 2020 – driven by an increasing number of women entering the workplace and demanding products such as lip sticks, lip gloss, nail polish, eye liners and mascara.
Spotlight on the latest trends
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