Natural cosmetic and personal care products have long since developed beyond another trend. Products that are heavily promoted for their natural content are the ‘new normal’ and as such ingredient suppliers are investing extensively in developing new natural ingredients that deliver on efficacy as well as their positive INCI names.
Natural actives have become a key part of the landscape for modern skin and hair care formulators, and increasingly suppliers are providing a range of natural or naturallyderived functional ingredients. This enables the possibility of highly effective products that are mostly or even entirely created from natural sources, fully showcasing the power and potential of the natural world.
Following is a selection of the latest natural actives and functional ingredients.
Actives
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