Half of the world’s population lives in cities and consequently pollution is now a major concern for a large number of consumers. It is not only a concern regarding the pollution’s impact on the Earth, but also on people’s health in general and in particular on the skin.
Exposed to urban pollution, the skin becomes more sensitive. It loses its brightness and ages prematurely. This is known as ‘Polluaging®’.
Algues et Mer (A&M) has introduced an innovative new active ingredient: Invincity®. This ingredient protects the skin from pollution from the inside, and fights its effects in order to prevent Polluaging.
Ouessant island
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