As consumers around the world are continually being encouraged to exercise their bodies as well as their brains, beauty brands are formulating products to help them in their quest for health and fitness.
Global consumers are increasingly seeking out ways to achieve physical, mental and emotional balance in pursuit of healthy living. In 2017 and beyond, beauty brands are expertly positioned to support healthy lifestyles with products formulated to meet the specific needs of active consumers.
Health and fitness is big business. According to Mintel research, the US health and fitness club industry is worth almost £25 billion, while in the UK the private health and fitness club market continues to grow and was just shy of the £3 billion barrier in 2015. As this market grows, so too do opportunities for companies and brands to launch beauty and personal care products designed to meet the unique needs of active consumers.
Across Europe, consumer interest in this type of exercise-aligned beauty product innovation is high. Over half of Italian consumers say they are interested in body care products that enhance and prolong the effects of exercise, while 46% of Spanish say they would be interested in fragrances that make them work out harder and 43% of French women say they would be interested in makeup that stays in place during exercise
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