The cosmetics market in Korea has seen rapid growth in recent years as the East catches up with the West in demand for and innovation in personal care.
A number of factors have facilitated this rise, including the support of the Korean government, which sees the potential of the cosmetic industry as an economic boon for the country.
The country aims to boost the number of companies that receive government accreditation and last year declared its intention to triple registered exports of Korean cosmetics from US$2.8bn (£2.25bn) in 2016 to US$7bn (£5.6bn) in 2018.
Political factors
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