As Euromonitor International hails UK consumers among the biggest beauty and personal care spenders in Western Europe, the stage is set for in-cosmetics Global as it returns to London for the first time in 15 years.
2016 has been a year for political and economic changes. With Brexit presenting its own unique challenges, the beauty industry is currently remaining positive with sales in the UK expected to hit the £4bn mark for the first time, while global cosmetics sales increase to $675bn by 2020.
The Asia Pacific region continues to remain the biggest market for cosmetics with 36% of the total market share, followed by North America (24%) and Western Europe (20%). According to IBIS World, skin care, hair care and makeup are the top three most popular sectors, followed by fragrances, hygiene products and oral cosmetics.
However, the influx of advancing beauty technologies, changing consumer shopping habits, the rise of online influencers, shifting regulations and environmental ethical debates are all forcing manufacturers to evolve. As brands look to tempt consumers with the most innovative, on-trend products, in-cosmetics Global will provide a fantastic of opportunity for R&D professionals to source and learn about new ingredients, formulations, and the latest consumer trends.
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