Givaudan Active Beauty has extended its hyaluronic acid range with the launch of a new active cosmetic ingredient called PrimalHyal Gold.
The skin barrier and its hyaluronic acid (HA) content can be negatively affected by age, leading to skin dehydration.This is why the number one benefit expected by worldwide consumers from a cosmetic product is hydration, with a risingdemand for even greater performance and long-lasting properties.
Due to its very high water in solubility, it is complex to add HA under dry powder form in oil-based formulas such as makeup applications. Active Beauty is now offering PrimalHyal Gold: a new technological solution produced by means of sustainable manufacturing processes (biofermentation) which enables the incorporation of hydrated HA in oil-based formulas such as pressed powders, body oils, sun care oils, lipstick, lip glosses, mascaras, balms and any anhydrous formulas.
Having a recognised expertise in HA, the research of Givaudan Active Beauty has bridged the gap between formulation needs for new oil soluble ingredients and active compounds. A specific molecular weight HA (<50 kDa) is incorporated into a micro emulsion to create PrimalHyalGold.It increases by +45% the amount of total water in lips and +50% of free water, whereas the placebo totally loses its efficacy after 8 hours.
