The Lubrizol Corporation will introduce two new personal care concepts at Cosmetagora in Paris, 10-11 January 2017.
Attendees visiting Lubrizol stand 139 will have the opportunity to learn about the following new
offerings:
For colour cosmetics, the Express your True Colors concept will highlight novel textures and makeup formulations for eyes, face and lips. Exciting skin care formulations and textures from the Sweet Escape 2.0 concept will also be featured.
In Skin Care Lubrizol will introduce a new multifunctional ingredient, Avalure Flex-6 polymer, designed to improve the stability, water-resistance and sensory performance of a variety of skin care, sun care and colour cosmetics products. The polyvalent nature of this ingredient will be showcased in a range of diverse applications such as makeup removers, skin tightening skin care and sun care.
In Bath & Shower Lubrizol will introduce new Carbopol SMART Polymers, which enable the formulation of high performance cleansing products by providing brilliant aesthetics and enhanced mildness, along with exceptional ingredient compatibility and unprecedented manufacturing flexibility.
In Hair Care, Lubrizol will highlight new solutions in Heat Protection that allow you to create the look you want while preventing hair damage and this even after repeated heat styling treatments. Additionally, the company will also feature the Styl’IN concept, bringing to the forefront new styling formulations that address contemporary trends and formats in hair care. And finally, the growing consumer need for enhancing the life of colour will be addressed by introducing mild and gentle Color Protection Solutions. These will transform damaged hair into hair that appears healthy, soft and smooth.
