In the context of consumers viewed through the lens of individualism, and in agreement with David Mattin from tendwatching.com, the basic principle for brands and products that matter lies in their ability to serve a basic human need in a new way, giving life to new consumer expectations that then evolve to become a market trend across geographies and cultures, and which, if executed smartly, can open the door for vast market opportunity.
Think about the anti-pollution trend or the anti-ageing trend. There is a reason the prefix “anti” denominates what we as human beings do not want. Therefore; it is not the unfortunate issue of pollution what presents the market opportunity, but our inner desire and need for safety and protection; a need that is ultimately universal in essence.
In line with this, trend-driven innovations in the personal care industry today do not necessarily have to be centred on untapped consumer needs, but instead on the development of lifestyle solutions that address existing individual needs, and that are credible and convenient to be adapted by consumers for long-term use.
We are pleased to present an overview of some technological advancements that we consider effective at addressing the needs for wellbeing, caring and protecting both, humans and the environment we live in.
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