Helping cosmetic businesses get ‘future ready’

Specialists from a crosssection of research disciplines will share their predictions for this, the world’s largest beauty and personal care market, highlighting the key areas that make this dynamic industry tick. 

In a series of free-to-attend Marketing Trends & Regulations presentations, global experts will examine some of the industry’s hottest themes, looking particularly at how manufacturers can tap into Asia’s diverse markets, the evolution of K-beauty, Hybrid beauty in Asia, how to target the ‘unpredictable millennial generation’ and the rise of digital technology. New consumer data and the latest regulatory changes affecting personal care manufacturing in Asia Pacific will also be revealed. 

“Asia is a fast-evolving cosmetics market and Asian consumers are embracing new trends quicker than any other region in the world,” said Sarah Gibson, exhibition director of in-cosmetics Asia. “So progressive is the sector that sales of beauty and personal care products skyrocketed in 2015 and are expected to pass US$150bn by 2017. However, the market is expected to increase in size by almost 25% by 2020, showing it has yet to reach maturity and there is substantial room for growth. With this in mind, our Marketing Trends programme will provide visitors with trends information, market analysis and data, to ensure they are ‘future ready’ and equipped to best target consumers throughout Asia.”