Following its biggest ever event in Paris earlier this year, in-cosmetics Global will move to London in 2017 – the first time in 15 years that the UK has hosted the personal care industry’s leading event.
From 4-6 April, around 800 exhibitors from across the globe will showcase their latest ingredients at ExCeL, London. In addition to the sourcing opportunities, attendees will hear about current consumer trends, take away invaluable technical information and participate in unique hands on formulation demonstrations.
A focus on makeup
For the third consecutive year, makeup was the most dynamic category in the cosmetic market . As a result, the 2017 event will launch the in-cosmetics Global Make-up Bar. It will help visitors tap into the growing demand for colour cosmetic products through viewing the most innovative functional ingredients and technologies.
Featuring prototype formulas for lips, eyes, nails and skin, leading international suppliers will demonstrate their expertise in innovative pigments and technologies that can deliver captivating and trend-setting colour cosmetics products.
Sustainability in the spotlight
Another new feature will be the highly relevant Sustainability Corner – designed to showcase leading environmental and social sustainability initiatives.
Climate change, diminishing resources and globalisation are pushing the cosmetic industry to profoundly change the way it operates. The UN’s Sustainable Development Goals (SDGs) were ratified in September 2015 and goal 12 is to “ensure sustainable consumption and production patterns”. This represents a direct call to the cosmetics industry.
Leading suppliers will share the ways they have developed or reformulated an ingredient or product to be more sustainable. Visitors will be able to debate key issues and learn what the industry is doing to achieve the UN SDGs.
Also at the exhibition will be the popular Sensory Bar, which houses a ‘try-out’ area where visitors can test innovative textures and new sensations.
A not-to-be missed event
in-cosmetics Global will boast over 100 hours of free educational sessions, including the hugely popular Marketing Trends sessions. International experts will deliver up-to-the-minute market trends, analysis and research data, as well as the latest relevant regulatory changes.
R&D professionals from finished product manufacturers will be invited to attend the highly anticipated Formulation Lab. Already sold out for 2017, a packed programme of sessions will be run by top brands including Akzo Nobel, Lonza, Nordmann Rassmann and Symrise. They will offer attendees valuable insights through practical, hands-on demonstrations.
The Innovation Seminars will provide product development teams with technical information, claims and formulation techniques directly from suppliers. In addition, the event’s Innovation Zone will act as a launch pad for some of the world’s most innovative ingredients, while Mintel will host a series of live demonstrations showing market-leading finished products.
Alongside the free-to-attend sessions, the in-cosmetics Global Workshop programme will focus on the industry’s most important topics. Speakers will present crucial scientific and regulatory updates relevant to personal care professionals.
Presenting industry awards
Cosmetic manufacturers are also invited to attend the in-cosmetics Global awards ceremony on 4 April. These awards recognise those suppliers developing the most innovative functional and active ingredients. A Make-up Award will also be presented for the first time, complementing the new Make-up Bar area.
For more information about in-cosmetics Global, please visit http://www.in-cosmetics.com/.
