Hair styling products give consumers a powerful way to express their creativity and individuality, as well as providing the personal care industry with a key entry point into the male grooming market.
There is a wide range of products that come under the umbrella of hair styling, and as with many aspects of our industry, the ingredients are becoming more and more advanced as the consumer requirements become more specific and more demanding.
Following is an overview of what is available currently to hair styling formulators.
Polymers
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