The global beauty and personal care industry continues to go from strength to strength. Luxury cosmetics, anti-ageing and skin whitening products have all helped maintain steady growth of around five percent over the last decade.
Asia embodies this more so than any other area, with the total retail value of beauty and personal care products in the region expected to reach more than US$167bn by 2020, according to data from Euromonitor International.
China remains the second largest global market, with yearly spending on personal care products anticipated to reach almost US$70bn by 2020. Japan is the second largest player and Euromonitor believes annual sales will exceed US$32bn by the same year.
Although the Japanese market is expected to plateau, with growth of less than one percent per annum, India will thrive, with sales increasing by around eight percent annually to more than US$17bn come 2020 – 47% higher than was reported in 2015. Vietnam will also continue to post impressive increases, as will Indonesia.
In order for cosmetic manufacturers to achieve long term success, it is important to identify the trends that will drive this demand for products over the coming years.
From 8 - 10 November 2016, in-cosmetics Asia will return to Bangkok, providing a platform for R&D professionals based across the Asia Pacific (APAC) region to source the latest ingredient innovations, hear about the latest market trends and learn about new formulation techniques.
Innovative ingredients
in-cosmetics Asia offers its visitors free entry and free access to its vast education programme. Launched in 2008, the exhibition floor is a hotbed for innovation and visitors will find new local suppliers as well as dynamic international businesses.
With the event still over three months away, more than 225 exhibitors have already booked stands, putting it on course to be the largest instalment yet. Among those to have already announced their presence are Evonik Nutrition & Care, Innospec, LipoTrue, Lucas Meyer Cosmetics, Merck, Mibelle AG Biochemistry, Natura Tec, Silab and Solabia Group.
in-cosmetics Asia will feature the ever-popular Innovation Zone, which showcases the latest ground-breaking ingredients and technologies launched by exhibitors within eight months of the show. This cutting edge area will be supplemented by the event’s Innovation Awards Ceremony that will take place on Wednesday 9 November, highlighting the most outstanding of these new ingredients, with separate categories for functional and active novelties.
A spotlight on…
New for 2016 and to help formulators stay ahead of the game when it comes to the emerging trends, three brand new Spotlight On product areas will be created on the show floor. Focusing on Halal, Anti-pollution and France, visitors will be able to find innovations relevant to each category.
In addition to highlighting the products themselves, corresponding talks about each topic will take place in the Marketing Trends programme, giving more analysis of these three growing markets. For example, L’Observatoire des Cosmétiques will highlight key trends and tips for success in the dynamic French market. Speakers will offer insights that will help brands to successfully launch products, as well as providing inspiration on how they can optimise French beauty trends to give their products cachet in Asian markets.
Creating new formulations
The 2016 event will see the return of the instructive Formulation Lab. Only open to R&D professionals, participants will receive expert advice from leading personal care ingredient suppliers.
The Formulation Lab offers a unique opportunity to receive hands-on formulation training and access to practical advice in a purpose-built laboratory on the show floor. A number of leading suppliers, including Ashland and Croda, will host one-hour sessions, enabling finished product manufacturers to gain inspiration for a new generation of products.
Marketing Trends and Regulations
The renowned in-cosmetics Asia educational programme will provide a wealth of information, with three days packed full of insight, trends and topical discussions.
Sarah Gibson, Exhibition Director of in-cosmetics Asia, commented: “With that in mind, we ensure that the in-cosmetics Asia Marketing Trends programme provides the most time-effective platform to gain the latest knowledge.”
This year’s educational programme will offer visitors all the latest trends information and insight from the industry. Joanna Chan of Euromonitor International will host a session on ‘Asian Consumer Trends’. The presentation will explain that the APAC beauty market has yet to reach maturity and highlight where there remains significant room for growth. She will also present the ‘Skincare prospects for the future’, where she will explore opportunities and challenges, as well as the latest market developments shaping the industry.
In another session, Tommy Kong, General Manager of the Cosmetic Division in the REACH24H Consulting Group, will provide an ‘Update on Chinese cosmetic regulation and its potential impacts’. Attendees will also be able to hear the Institute of Personal Care Science’s session on ‘Creating Disruptive Formulations for Rapid Development’. A full programme will be available in August.
in-cosmetics Asia will also highlight innovation in ingredients specific to certain services, such as the Fragrance Zone and the Testing & Regulation Zone. Here, suppliers will be on hand to offer expert advice, give solutions to specific problems and explain regional differences to visitors. Importantly, these areas provide industry professionals who are short of time the chance to find information about a number of important topics, quickly and in one location.
Further information is available on www.in-cosmeticsasia.com
