Croda International will be presenting the latest product launches, formulation expertise and insights at Stand E70 at the in-cosmetics exhibition in Seoul, South Korea, from 6 to 7 July.
The water trend is one of the latest trends from the Korean and Japanese markets. Croda will demonstrate several different types of formulations including watery textures with a weightless feel and rich emulsions that transform on the skin.
Croda’s introduction of Prolevis highlights the newest technology in satisfying the consumer trend of instant gratification anti-ageing benefits. This high molecular weight protein hydrolysate demonstrates exceptional film forming properties that envelops the skin, instantly smoothing visible surface wrinkles and imperfections. Prolevis offers an immediate sensory cue conveying product efficacy while providing consumer-perceivable skin smoothing, tightening and firming making it a desired choice for formulations.
Crodarom’s latest skin care concept “Les Delices”, inspiring new range has been developed to awaken the five senses and meet the emotional wellbeing and body & mind connection trend that is becoming a priority for consumers. Produced using sweet sounding technology, with alluring colours that appeal to the eye, delicious fragrances that seduce the taste buds and a touch so soft to delight the skin, “Les Delices” provide the ultimate multi-sensory experience.
In a world where consumers are exposed to harmful environmental and lifestyle factors, Croda will be showcasing their Pollution Protection solutions. With consumer education and understanding at an all-time high, the unwavering growth of the health and wellbeing macro trend has seen perceptions of pollution increasingly influence the personal care market.
Citystem is the newest launch from Sederma, designed to fight against pollution damage to the skin. Developed from an eco-designed HTN plant cell culture process and sustainably produced, Citystem counteracts the effects of pollution whilst offering effective protection against aggressions. Proven instant and long-term cosmetic benefits include:
• Protection of skin cells from the penetration of pollutants
• Removal and neutralisation of toxic oxidant species
• Strengthening of the skin barrier
• Repair of cell metabolism
With tailored ingredient and products suggestions, join Croda to explore a number of formulation concepts designed to protect both the skin and hair from the impact of pollution, offering insights into the origins of common pollutants and how they resonate with consumers.
Also, Croda will address the need for Innovative Textures and Sensory with an exclusive seminar that will be held on the 6th of July, entitled, Sensification, The Science Behind Sensory Innovation. During the session, they will navigate the complex landscape of sensory descriptions and help others achieve their desired formulation sensory. Sensification is an easy-to-use system developed as a result of Croda’s scientists’ discovery of the evident effects emulsifiers choices have on the fundamental sensory signatures of emulsions
Sustainability continues to be a central element in all that Croda does and at the booth they will be showcasing Croda’s latest Sustainability achievements as well as sharing the latest developments in sustainable palm and non-ionic bio-surfactants.
Croda will also be highlighting the latest in the regulatory environment in Asia, highlighting the product offerings to help with the newest CFDA legislation that will limit trimethylammonium chloride quaternary products as well as showcasing its latest offering for the Indonesian Halal Product Assurance Law.
