On Wednesday 18 May 2016, Jacques Moyrand, Gattefossé group chairman, Olivier Midler, CEO and Fayçal El Aouni, Gattefossé Mediterranean director inaugurated Gattefossé Mediterranean, the latest in the group's line of sales and technical affiliates.
The event was attended by representatives of the Tunisian government, the French ambassador to Tunisia, Gattefossé agents and distributors for the MENA region, as well as the managers of pharmaceutical and cosmetic laboratories in the region.
The offices are located in the Berges du Lac II business district, near Tunis, and the building, named Les Emeraudes, accommodates a team of two cosmetic and pharmaceutical technical sales representatives, a pharmaceutical technical support specialist and a sales assistant, reporting directly to the Director of Gattefossé Mediterranean.
All the countries in the Middle East & North Africa region (MENA) have experienced strong demographic growth over the last 40 years. As of 2016, their combined population has risen to nearly 400 million people. In spite of the complex political situation, the annual growth of these countries is in the order of 4% and forecasts for the years to come continue to be encouraging.
Gattefossé chose to set up its 13th affiliate, Gattefossé Mediterranean, in Tunisia because of its advantageous location close to the headquarters and its application laboratories as well as its geographical situation in the Arab world.
This new facility will help to strengthen Gattefossé's influence in the region and grow its business in the 16 countries within its field of action: Morocco, Algeria, Tunisia, Libya, Egypt, Jordan, Syria, Iraq, Iran, Kuwait, Qatar, Saudi Arabia, Yemen, the United Arab Emirates, Oman, and Lebanon.
"For me, as I lead this new Gattefossé Group affiliate into the future, every request matters and every customer is important. Our customers' satisfaction is how we measure the sustainability of our business and we make a point of always giving them a prompt and pertinent response. In our Tunisian organisation, our sales representatives divide their energies between fostering the loyalty of our existing customers and growing our network of prospective customers by forging ties for the long term," said Fayçal El Aouni, Gattefossé Mediterranean director (pictured).
