Interest in natural and sustainable personal care products continues to grow. According to Mintel Corp and Kline’s report, the natural cosmetics market reported sales of over US$30 million globally, increasing 10% in 2014.1,2
Naturally-positioned product claims are more prevalent in personal care than ever before, contributing to approximately 62% of total skin care launches and approximately 20% of total shampoo, conditioner, and hair styling launches.1,2 Still, natural active ingredients in global personal care products are predicted to grow, based on a larger rise in eco research that should enable improvements in the availability and efficiency of these materials.1
However, consumers clearly want their natural products to strike the right balance of performance and value. Innovation in natural polymer modification enables this balance. Hybrid polymers are eco-premium technologies which perform similarly to widely available petrochemical alternatives, but feature significant renewable raw material content. These polymers are biodegradable and feature a lower carbon footprint than traditional petrochemical based polymers.
A new technology platform combines selected polysaccharides and synthetic monomers into unique polymers for personal care applications. These hybrid polymers provide new ingredient options, serving as hair fixative polymers or rheology control agents.
Log in or register FREE to read the rest
This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text.
If you don't already have an account, please register with us completely free of charge.
