Dandruff, also referred to as seborrheic dermatitis in its more severe form, can be described as a chronic scaling of the scalp and is found in a high proportion of the global population at one time or another. Inflammation and itching are more often seen in severe forms.
The etiology is dependent upon three distinct factors, including sebaceous gland over-secretion, individual susceptibility, and the development of skin fungus called Malassezia – attributable primarily to the species Malassezia furfur, previously known as Pityrosporum ovale. Moreover, a combination of globosa and molecules characterised as lipids or sebum, as naturally found on the scalp, are needed for dandruff to develop.1
In a world characterised by increasing population and ageing demographics, demand for healthy scalp and hair solutions is rising precipitously. Consumers of all ages in all regions of the world, driven by challenges such as daily stress on hair, from treatments, pollution, and other environmental conditions, increasingly look toward functional hair care formulations to solve their problems. A major global hair care trend is emerging, with the consumer moving from purely cosmetic products to more functional products, often with multiple benefit claims.
Visible scalp problems tend to be of the greatest concern to consumers, such as dandruff, dry, oily and itchy scalp. They are often a cause of embarrassment. In their quest to solve the underlying problem, consumers gravitate towards all sorts of treatments to hide these scalp problems.
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