Cutest has announced that Stewart Long has joined as chief executive officer. Stewart has over 20 years’ experience in the beauty and healthcare industry, with particular expertise in product testing and claim substantiation.
Stewart will lead the continued growth of Cutest, building on the 30 years of industry experience that the company has enjoyed. He brings highly relevant skills, having previously worked for Boots UK as manager of Product Claims Substantiation and as Skincare Scientific Adviser. He was central to the original success that their famous beauty serum enjoyed, brought about by highly innovative marketing claims and technical proof, as well as many other successful product launches. He joins Cutest from Dow Corning, where he has held the roles of global leader for skincare and latterly, global leader for medical devices.
Stewart Long said: “The opportunity to join Cutest and be part of the exciting plans that the board outlined for the future was too good to turn down. I am excited to be part of this leading industry name, with such a long reputation for the highest standards of expertise and integrity. With my extensive business and technical background and the strong leadership team, I look forward to contributing to future success.”