In response to growing demand for direct interaction and hands-on knowledge transfer, in-cosmetics has announced that its 2016 event in Paris will feature two new show features – a Formulation Lab and Sensory Bar.
The free-to-attend show from 12-14 April 2016 will give visitors hands-on experience and access to demonstration-style sessions in the form of its new Formulation Lab, which was launched to great success during in-cosmetics Asia 2014. The Sensory Bar is a feature to be introduced for the first time at in-cosmetics in Paris 2016.
Visitors will benefit from the expert advice on offer at the Formulation Lab – a purpose-built laboratory on the show floor complete with benches and a range of equipment. Exhibitors, including Evonik, Ashland and Lucas Meyer will host one-hour sessions, allowing finished product manufacturers to learn from the experts who are driving innovation in the sector.
The new Sensory Bar will house a ‘try-out’ area where visitors can test innovative textures and new sensations. Formulations created using new fragrances, tastes and state-of-the-art pigments will be displayed, aiming to capture the imagination of manufacturers and facilitate the development of new relationships and consumer products.
As highlighted by the popularity of the first Formulation Summit in November, which focused on textures and the sensorial aspects of functional ingredients, finished product manufacturers are keen for new ideas and guidance in this area and the new interactive features of in-cosmetics in Paris will aid their advances in product formulation.
Cathy Laporte, event director, said: “We are looking forward to in-cosmetics in Paris 2016 with the launch of the highly popular Formulation Lab and the brand new Sensory Bar at the global show. We hope the new features and formulations to be showcased at the Paris show next year will kick start some fantastic new product innovation and inspire our visitors.”
Those interested in attending sessions at the Formulation Lab must have their suitability checked, as only finished product manufacturers are eligible to take part. Benefits of attendance include direct access to technical experts for insight and advice, as well as seeing the latest innovations in formulation.
