Princeton Consumer Research announced plans to expand their North American operations with a newly constructed consumer research facility opening in Florida later this year.
Following the development of the Princeton, NJ, facility, opened in September 2014, PCR has seen an increase in the demand for its services across the US and globally. This growth can be attributed in part to the ever rising pressure for products to comply with stringent safety guidelines. However, more and more organisations are testing their products to substantiate the bold claims made by their marketing departments in a bid to win their share of the market and avoid costly legal action.
“The demand for safety, efficacy and acceptability studies is on the rise daily. So, we’re happy to introduce our latest expansion plan and look forward to continuing to provide the highest level of service to our clients,” said Jane Tervooren, global director, Client Services.
