A recent survey by the Royal Pharmaceutical Society has highlighted that a quarter of British adults have no idea what the labels on their sunscreen mean and thus what protection they are offering. As a result, it is perhaps of little surprise that one fifth of 18-24 year olds say they would never wear sunscreen in the UK.
Research from Croda’s Solaveil team revealed that messages surrounding sun care and the risks of skin cancer are being lost among the young, while forgetful Britons are often ‘caught out’ by weather in the UK. As a result, the campaign has launched a new infographic to shine a light on UV radiation and sunscreen labelling.
With the summer holiday season upon the UK, Solaveil were keen to gauge Britons’ attitudes towards the sun and noticed a strong ‘macho’ culture emerging which was putting many men at risk of skin burning and damage. In the poll of 1,000 UK adults, nearly one half (44 per cent) of all men surveyed confessed to getting sun burn at a sporting or music festival in the UK, with 15 per cent believing they never had to wear sun cream in the UK.
Helene Hine, marketing manager for Solaveil, said: “Our research clearly shows strong gender and age divides when it comes to sun care, and with the rising popularity of the ‘staycation’ we’re keen to help consumers understand their sunscreen as much as possible.
“Our new infographic has been especially designed to tackle some of the most commonly misunderstood aspects of sunscreen labels and help put these in context of sunlight and its impact on the skin.”
