Organic Monitor is hosting its first Asian Natural Cosmetics Masterclass to help tackle the technical and marketing challenges associated with natural and organic personal care products in the region. The masterclass will be hosted in Bangkok, on 2 and 4 November, co-located alongside the in-cosmetics Asia trade show.
This new masterclass aims to help operators overcome the technical and marketing obstacles in Asia. The first workshop discusses the technical issues when formulating green cosmetics, while the second workshop highlights the marketing challenges and identifies business openings in the Asian market.
The second workshop will highlight the business openings in the Asian natural and organic cosmetics market. With greenwashing rife in the region, how can natural and organic brands get their message across to consumers? The major marketing obstacles will be highlighted, followed by case studies of brands who are successfully riding the green wave.
Registration for this interactive training course is limited to 50 delegates. More details on the Natural Cosmetics Masterclass are on http://www.organicmonitor.com/ masterclass14.htm