Reed Exhibitions’ newest launch, in-cosmetics Korea, welcomed 3,121 unique visitors to the event’s red velvet aisles to discover the freshest ingredient innovations and latest global trends within the personal care industry.
At the show, 127 international suppliers gave the event a powerful international dimension. As forecast, visitors were predominantly Korean but select overseas attendees from the five continents also made their way to Seoul with Thai, Japanese, US and Indian visitors among the largest international contingents.
Seminars presented by the likes of CLR, Dow Corning, Elementis, Hallstar, Lipotec, Sensient and Seppic were designed to shed light on the latest anti-ageing, rheology, skin care, sun care and polymer innovations and were well-attended. Complementing the technical presentation agenda were sessions on ‘Regulations in the West’ as well as two seminars by market research agency Mintel on ‘Marketing trends and innovation to watch in 2016’.
The number of innovative ingredients presented at the exhibition once again confirmed Korea’s leading position in the personal care industry. The Innovation Zone spotlighted 18 new ingredients launched within the last 8 months and ten of them came with formulations for visitors to test and feel. Worth noting among the ingredients on display were Senas from Bioland – a multi-functional active to hydrate and whiten the skin safely yet effectively – as well as Epitex 66 Polymer from Dow Chemical Company, which boasts high-level water resistance from a high-sensory appeal polymer ideal for lasting colour coverage.
