Dow Home, Institutional and Personal Care Solutions revealed its Ethocel oil thickeners and film-formers during in-cosmetics 2015. Dow is launching this latest innovation, using the theme Adding Value to Life, to demonstrate how it uses scientific breakthroughs to help enhance the wellbeing and enjoyment of people all over the world.
Designed to offer customised solutions to formulators of oil-based cosmetics, hair treatments and body lotions, as well as sun-care oils, massage oils and perfumes, Ethocel Oil Thickeners and Film Formers, available in all regions except in the United States, represent an important innovation for high clarity, oilbased beauty products.
Also featured during the in-cosmetics Turkey & Middle East Market Focus was Dow’s Performance and Sensorial Enhancers for bar soaps, designed to help deliver reduced cracking, exceptional foaming and moisturising benefits, as well as long-lasting fragrance.
