DKSH’s Business Unit Performance Materials, a leading specialty chemicals distributor, was awarded with the first prize in the Prix de la Formulation contest at the Cosmetagora 2015 in Paris, for its distinct ‘Total Shield Cushion Formulation SPF 25’ skin foundation.
DKSH’s personal care industry team in France created the innovative formulation after being inspired by the ‘cushion concept’ that is already widely used in Asia and that is now steadily gaining popularity throughout the Western markets. The concept allows a liquid foundation to be dispersed through a sponge cushion within a versatile compact, giving the foundation a very light, powdery texture. The liquid foundation has a high loading pigment concentration, yet maintains a water-like viscosity, preventing the ability of the pigments to thicken when concentration increases.
In close collaboration with their Korean colleagues, DKSH’s Innovation Center in France used its specialty and cosmetic ingredient knowhow to overcome challenging technical obstacles and created the distinct formulation by synthesising a unique blend of antioxidants and sunscreens from more than ten DKSH suppliers.
