Ashland has announced the commercial launch of Advantage 4910 polymer, a hair fixative with a long history of use in hairspray formulations. The legacy polymer known for lending lasting hold, stiffness and humidity resistivity to hair styles is included in more hairspray product launches than any other hair fixative. With the addition of Advantage 4910 polymer to its portfolio of hair styling, conditioning and fixative products, Ashland now offers hairspray manufacturers all of the major polymers required to produce today’s consumer-desirable formulas.
“Aerosol hairspray as a styling format dates back more than 60 years, yet it remains the most popular,” said Dennis Hublitz, sales director, Ashland Specialty Ingredients. “The product category continues to advance and diversify to meet changing consumer and regulatory needs. The Advantage 4910 polymer, a technology available for 30 years or more, delivers all of the consumer benefits one would expect in a traditional hairspray. Including this polymer within our major portfolio of polymers for hairspray, such as polyvinylpyrrolidone-based polymers and methyl vinyl ether and maleic acid (PVM/MA) copolymers, allows us to deliver a dynamic set of solutions to manufacturers of spray products, from a natural, flexible hold, to stiff hold.”
