Croda has rebranded Keramimic 2.0 to Kerestore 2.0, in order to better highlight the restoring benefits of its unique biomimetic keratin, while providing a greater individual identity within the marketplace.
Kerestore 2.0 is a highly specialised conditioning active, which is proven to offer target repair to the most damaged areas of the hair’s surface. Developed using the most recent advances in proteomics, the amino acid sequences of the peptides found in Kerestore 2.0 match those present in the keratin proteins found in cuticular and cortical regions of human hair. New data also shows that Kerestore 2.0 also enhances the combability of hair across different hair types.
Biomimetics takes inspiration from nature, its models, systems and processes in order to solve human problems. Keratin proteins have been commonly used in hair care products as a biomimetic solution to restore what is naturally found in the hair. The logic of protecting and replenishing the keratin proteins of the hair with keratin derivatives, or treating ‘like for like’, has experienced a major resurgence in the hair care market in recent years.
