DSM Personal Care has revealed that according to recent research, there is strong consumer desire for more diverse styling products.
The company believes that its Tilamar Fix A140 fits this need well. In addition to its aerosol and spray applications, Tilamar Fix A140 now enables hair formulators to create diverse styling products such as mousses, waxes, creams, and fluids. Thanks to the new manufacturing process, this multifunctional polymer now does not contain any preservatives.
To showcase DSM’s understanding of consumer needs and desires, the business unit invites its customers to experiment in formulating with Tilamar Fix A140 for themselves. Customers will be presented with DSM’s Beauty Box “What’s your hair mood today?” – a new interactive toolkit that displays nine different styling product formulations together with the hairdresser tutorials and formulation tips. It offers the possibility to choose a hair look according to one’s mood thanks to a wide range of new styling product forms such as: ‘Curl Sealing Mousse’ for wavy hair style, ‘Crystal Clear Styling Wax’ for trendy hair shine and many others.
